Have you just opened a new dental practice and are looking for effective ways to grow your dental practice? Then you need to invest your dollars into a marketing company that specializes in helping dentists attract new patients to their practice by taking the time to understand your wants and needs and developing a dental marketing plan specific to you.
But when it comes to hiring a dental marketing company in the first place, how do you know if you’ve found the right one for you? After all, you’re going to be spending a lot of time working together and trusting them to spend your marketing dollars correctly. We’ve compiled a list of the six most important factors you should consider when it comes to choosing a dental marketing company for your new dental practice, or if you’re deciding whether or not to switch the dental marketing agency you’re currently working with.
1. What Are Your Goals?
While many dental marketing agencies can certainly help you understand your goals, it’s important to at least know what kind of goal you want to reach before contacting them so you know if they offer that specific service. Whether it’s attracting new patients to your practice, retaining your patients’ attention on social media, or driving in leads with Google or Facebook ads, every marketing agency will specialize in different marketing tactics. If you’re clear about your goals when you contact the marketing agencies, they’ll know how to answer your questions right away and you can both determine whether you can work together or if you should move onto another marketing agency that offers different services.
2. What Is Your Marketing Budget?
Your marketing budget is important in determining which dental marketing agency to work with because it will let them know what they can or cannot do for you, and it will let you know if you can afford their services or not. There are marketing companies that specialize in working with larger budgets and those who specialize in smaller budgets. If you have a list of a few marketing agencies you’re interested in but you aren’t sure what they charge, request no-obligation quotes from them outlining their prices and what services they can put your budget towards.
3. What Is The Connection Like?
Remember, this is a company you’re going to work with for a while. If you don’t like who you spoke with, it’s best to move onto someone else because chances are you’re not going to enjoy your experiences with them even if they offer the services you’re looking for. You should feel a connection with the person you’ve spoken with, and you also shouldn’t have to speak with multiple people. A professional dental marketing company will have a dedicated account manager speak to you directly so you’re not confused about who to contact. This is why it’s important that you get along and feel comfortable speaking with one another. Are they honest with you? Do they take the time to answer any of your questions? These are important qualities the marketing company you choose to work with should have. Which brings us to our next point.
4. What Is Their Communication Like?
Consistent communication is key in the dental marketing world, or any digital marketing campaign for that matter. You obviously want to be kept in the loop in terms of what tactics are successful, your conversion rates, clicks and engagement, what needs to take priority, etc. After all, you’re not the digital marketing expert. They are. While you should understand the basics, it’s important that you can feel like you can rely on the dental marketing agency to supply you with weekly or monthly in-depth reports that outline your success and areas for improvement. And remember, the fewer contacts you actually speak with from the marketing agency, the better. You’ll feel more organized and understand things more clearly if the information is just coming from one person.
5. What Is Their Specialty?
As you’re looking around for marketing companies to work with, you may actually notice that there are certain ones that specialize in restaurant marketing, retail marketing, or most importantly, dental marketing. Working with a dental marketing agency definitely has its perks, especially when it comes to understanding what your goals are and what it takes to attract new patients to your practice. They can provide informative insights on your analytics and really have a thorough knowledge of specific services for your particular practice, like SEO, social media ads, etc. so you can start seeing a positive ROI.
6. What Are Client Reviews Saying?
It’s 2020 and in a world where the internet has taken over the marketing world, that means you have easy access to online reviews to see what previous or current clients are saying about the company’s services and customer service. This will definitely give you a good idea as to whether or not they seem like a trustworthy dental marketing agency to reach out too. If there are negative reviews, look for responses by the marketing agency and how they dealt with the manner. Did they apologize? Did they take responsibility for any wrongdoings? Was their response professional or did they sound defensive? 90% of consumers read online reviews before contacting the business, so an established and trusted online presence is very important.
Choose Your Dental Marketing Partner Wisely
When it comes to your dental practice and your business goals, whether it be attracting new patients, increasing conversion rates, retaining the attention of your current patients, improving ROI, etc., it’s important that you have a reliable dental marketing team standing behind you to make it happen. Doing it on your own can be tough, but when you work with a dental marketing company that specifically specializes in your niche, not only are you taking a lot of stress off your own shoulders, but you’re increasing your chances of seeing unmatched success. When it comes to choosing the right dental marketing company for you, you should not only make sure they specialize in dental marketing, but that they’re trusted and respected through online reviews from previous or current clients, that you like who you speak with and feel a connection with them, that they understand your goals and provide the necessary services to help you achieve them, and that their communication is impeccable. With traits like these, you’re bound to take dental marketing to a whole new level together.
