If you just opened a new dental practice, or are planning on opening a new dental practice, you know how hard it can be to make your practice stand out from the rest. There’s a lot of competition out there and attracting new dental clients on your own can be tough. We’re firm believers that every dental practice owner should invest in digital marketing and here are a few reasons why.
1. You Can Target A Specific Audience
One of the best parts about investing in a digital marketing campaign is the ability to target a specific audience, whether it is by demographics, gender, job title, interests, online habits, etc. In other words, you can completely tailor your message to what your target audience is searching for. By targeting a specific audience with social media ads and Google ads, you can increase your conversion rates and also keep track of your success in real-time to determine which techniques are working.
2. Your Credibility Will Improve
Your credibility is everything in the dental world. Without your patients’ trust, you wouldn’t be able to succeed. This is where digital marketing can come in handy, especially when it comes to establishing your online presence with various social media platforms. Now you can build your brand’s voice, retain the attention of recurring and new dental clients, connect with them in easier and more convenient ways and let them truly get to know you and your team and what you stand for. Social media platforms, like Facebook, are also great for collecting reviews from happy customers, which can improve your credibility even more and attract new dental clients to your practice.
3. Your Ranking On Google Will Improve
Did you know that people are only likely to visit a business within 8 kilometres their location? When you invest in a local SEO program, you’re investing in having your practice being easily found by those searching for ranking keywords incorporated onto your website. Again, you can easily track your SEO success to determine how potential new dental clients are ending up on your website/how they found you.
There are many techniques associated with SEO and it’s one of the best long-term investments that will always provide consistency. Consistency is key in the world of digital marketing, especially for dentists wanting to gain the trust of new clients.
Seeing Is Believing
In the world of digital marketing, seeing really is believing, for both you and your dental clients. Establishing a strong online presence is one of the best ways to attract new dental clients to your practice and retain the attention of your current ones. They especially appreciate your visually appealing photos and video content on your social media platforms and your website. This is why investing in a digital marketing campaign is extremely important. Social media marketing campaigns and local SEO programs are crucial for new dentists who need help in reaching their business goals. And the best part is that you’ll physically be able to see your rising statistics yourself which can drastically help boost morale.
Don’t Know Where To Turn For Help?
If you’re convinced that you need an effective digital marketing plan set in motion for your new dental practice, we can help you. We’re Full Contact Marketing and we’ve helped hundreds of dentists all over the country attract new dental clients to their practice by navigating them through the waters of social media marketing, website design, SEO and brand development. We’re Canada’s leading dental marketing agency that specializes in creating personalized marketing strategies to match your particular wants and goals. Contact us today to learn more about how our digital marketing strategies can take your dental practice to the next level by booking a consultation appointment with our dedicated team.
