Practice Marketing Pro - Scorecard
Your Practice Marketing - Scorecard™
ARE YOU REALIZING YOUR FULL PRACTICE MARKETING POTENTIAL?
Marketing Success Begins With The Right Systemized Approach.
To help clearly understand your current situation, rate your reactions to each pair of phrases.
Download Your Practice Marketing Scorecard™ (PDF)MARKETING MINDSET
We do not have a planned approach or budget
We have a winning planned approach and allocated budget
BRAND IDENTITY
Our brand does not project the progressive image that we desire
Our brand identity projects the progressive image that we desire
WEBSITE STRATEGY
Our website is dated and difficult to find
Our website is current and easy to find
SOCIAL MEDIA
We have no social media presence
We have a very effective social media presence
PROACTIVE PATIENT COMMUNICATION
Our patients are not aware of the full scope of our offering
Our patients are very aware of the full scope of our offering
PATIENT REFERRAL PROGRAM
We have no patient referral program in place
Our patient referral program is very effective
LOCAL COMMUNITY PRESENCE
Our local area households are unaware of us
Our local area households are very aware of us
TEAM APPROACH
Our team is unaware and not interested in our marketing efforts
Our team is aware and very interested in our marketing efforts
METRICS MINDED SYSTEM
We do not track new client numbers or lead sources
We have a winning approach for tracking new clients and lead sources
UNIQUE OPPORTUNITIES
We are unaware of our unique practice building opportunities
We are making the most of our unique practice building opportunities